Are you leveraging the potential of Linkedin to grow your business?
With more than 100 million users and counting, LinkedIn is the first choice for B2B marketing. And continue to dominate in 2017. According to statistics, 80% of B2B leads come from LinkedIn marketing and 94 percent of B2B marketers are using LinkedIn to distribute content, as compared to other social media platforms.
If you use it right, it can be an incredible platform to grow a business. Compared with others its advanced search makes it easy to connect with the professional who shares similar interest. It helps you perform industry discussions with prospects around the globe.
Unlock Business Potential: 3 STEPS LinkedIn Marketing
LinkedIn Profile about section is important – mention work experience, projects, past clients, and make profile shine with a professional photograph.
Post relevant pictures, videos and infographic related to your industry regularly on LinkedIn. Give some thought and choose material carefully. Create a post that 78% of your network will engage. Generate leads with Neil Patel tips for the LinkedIn post.
The second step to market your business on LinkedIn – Import your address book and join relevant groups on LinkedIn. After setting up a profile, you must interact regularly on LinkedIn. People will share your content provided you post useful information regularly o the LinkedIn profile, and within industry-specific groups.
There are a lot of things you can do on LinkedIn to maximize visibility:
- Establish yourself as an industry thought leader by regularly communicating with prospects.
- Become an active curator of B2B content on industry-specific issues, and provide adequate solutions.
- Share experts’ views in popular groups which can help build credibility and popularity among prospects.
Set the cost of paid advertisement according to your budget. Easily create customised advertising campaign according to a specific industry, company size, job function, demographically, gender and age. You can track clicks thru rates (CTR) and target audience through the LinkedIn dashboard.
Now, by understanding the basics of Linkedin marketing you can grow business in no time! Think of it as a guide that helps you gain a better engagement on LinkedIn and build better relationships with prospects.