TikTok is an engaging platform and has become a major player on the social media network. Though it is new to this social media world, it attained incredible growth in a short period. TikTok is stuffed with viral videos from different users and gains tremendous growth by using the power correctly.
There are more than 800 million active users with nearly 2 billion downloads in around 150 countries. Plenty of teenagers and kids under 16 to 29 spend their time on TikTok for entertaining purposes.
TikTok allows you to create videos for 15 seconds by adding funny music with unique content to gather the audience’s attention. It becomes an excellent place for marketers to get more followers and promote their business.
TikTok has millions of audiences, and reaching out to all the audiences remains a difficult task. Instead, identify the audiences who already have an interest in your niche and know their needs. Concentrating only on your audience’s interest gives you a better result than your expectation.
Also, track the performance of your closest competitors to get content ideas and suggestions for preparing videos. By competitor analysis, you can gain the attention of their followers with content similar to that using different concepts. Focus on making innovative content to get brand reach.
If your audiences lie between the ages of 13 to 25, create entertaining content relating to your niche.
When you hear the word TikTok, it reminds you of the trends. Yes, TikTok is all about engaging and trending content with massive audiences. There are millions of dance videos and thousands of challenges streaming with something new in it. It becomes quite challenging to gain the audience’s attention.
The best ways to find TikTok trends are:
- Use the Discover page to find trending hashtags to make your content visible to your target audiences.
- Scroll down the FYP to see the trending content and know what type of content attracts audiences.
- Find popular songs and use them on your video to make them trending.
The hashtag has an excellent ability to show your engaging content to wider audiences. TikTok gives you the space of 100 characters on the caption to add exciting content. Utilize it in a useful way by adding perfect hashtags. It gives you the chance to discover your content by target audiences.
When a user types a relevant keyword related to your video, they can see your content if you use the same keyword as a hashtag. If they get attracted to your content quality, the user will follow you for more updates. Avoid using more general hashtags because it is difficult for your audiences to find you.
Also, the branded hashtag has more power to increase popularity and gain huge audiences.
Are you worrying about ways to improve your follower count on TikTok? It is just simple. Make your goals live by publishing user-generated content from other audiences on TikTok. UGC is nothing but asking your customers to create a video regarding your business and feature it on your account or other social media sites.
Generally, people believe in words other than their own words. So, UGC is the best way to create strong trust among your followers. For example, if your product is regarding makeup things, encourage your potential customers to make a video using your product.
Repost the same content without any edits, so your audiences will likely buy your product based on their review and follow you for other updates.
TikTok introduced the duet feature where you can combine with other TikTok users to expand your followers. Perform duet videos to get views on TikTok and grow your fan base using your creativity while collaborating with others. If you want to increase the engagement rate on TikTok, join with other popular TikTokers to perform duets.
Duet video is making similar videos by two different TikTokers that display in a single video on the TikTok screen. The video can be viewed by your audiences and your duet partner’s audiences, where there is a chance to get a large user base for your content if your performance is good.
Since there are millions of active users, make your video visible to your target audiences by posting your content at the perfect time. The apt time to publish content comes from your audience’s active time. When you publish content at that specific time, people may interact with you which helps to increase the engagement rate.
You can receive more likes, comments, and video views if your content streams on TikTok during peak times. Use the pro account to find detailed analytics of your audience’s performance.
Here are some of the best times to publish content on TikTok:
- Monday: 6.00-10.00 AM, 10 PM
- Tuesday: 2-4 PM, 9 AM
- Wednesday: 7-8 AM, 11 PM
- Thursday: 9 AM, 12-7 PM
- Friday: 11 AM, 7-8 PM
- Saturday: 7-8 AM, 4 PM
Your bio is the key tool for introducing you to the whole world. Make sure that your profile looks attractive with engaging content. It attracts users to your profile and finds your work nature. Bring out your bio by showing your brand’s personality and increasing your follower count. Your profile description should reflect your brand voice and get new potential followers.
If you are a marketer, use your brand logo as your profile picture and brand name as your username to recognize you by your audiences. Add your website link to get more conversions and use some CTA buttons to invite people to other sites.
#8. Invest In TikTok Ads
Advertising on TikTok is an excellent option to maximize your follower count with increased brand reach. TikTok ads help you to get brand awareness among different people. It also provides a great way to increase sales conversion for your product.
There are various types of advertising on TikTok, and the few engaging types of ads are below for your reference:
- InFeed Ads: These ads appear on the FYP of your TikTok account. Infeed ad allows video for 9 to 15 seconds and gives the option to add a CTA button to land your audiences where you want them.
- Brand Takeover Ads: These are full-screen videos and appear once you open your TikTok application. It is a non-skippable ad and allows you to add a CTA button for your hashtag challenge or to your website.
- TopView Ads: It is similar to the brand takeover ad, but the only difference is that the ad appears on the full-screen only after using the app for 5 seconds by the user. It has a sound and autoplay option for the videos.
Everyone loves music and listens to it when it sounds good. Use those soundtrack or music to engage your audiences with your content. The trending music on TikTok keeps on changing daily. The FYP page gives you famous music or songs. Watch your FYP regularly to know the trending music and use it in your content.
When a favorite song or music plays on the FYP, people will pay attention to the entire content. If they get attracted to your content, the user will watch your profile to follow you. Keep updating on trends to attract followers to your TikTok account.
Cross-promoting is an excellent strategy on TikTok to grow your follower count. Once you post your content on TikTok, you can download it on the camera roll. Tap the share button and click on save to download your video. Since TikTok videos are short, you can post the same videos on other social media channels without editing.
You will not have the same followers on all social media channels. There may be new followers not in TikTok. So, when you post those videos by adding a CTA button to your TikTok account, they may follow you for further updates.
The hashtag challenge is the engaging trends on TikTok to increase audience engagement. For example, the viral challenge on TikTok is the Kiki challenge which makes audiences dance or sing a specific song.
Create challenges by encouraging audiences to make similar videos with particular hashtags. When you add a popular hashtag to your challenge, millions of people can view it easily. It helps to get potential followers to your account.
One of the best ways to reach heights on TikTok is by measuring and monitoring your performance. Account tracking helps to give better videos for your audiences in the future.
- Move to your TikTok profile.
- Click the three dots and choose the analytics tab available on the settings option.
- Select the analytics option to find the metrics.
There are three main categories on the analytics page,
- Profile overview
- Content insights
- Followers’ insights
Note down the activities of your audiences and make content accordingly to attract new users.