How to create a perfect email marketing campaign to strike down competitors?
Does that sound familiar to you? It’s a most common question in the mind of every business owner. You may get a lot of emails on a daily basis, but how many of them set them apart from the rest? I guess only a few of them. Right!
What’s the point of sending bulk emails? If you are unable to capture the attention of the potential customer.
GET DOWN TO THE BASICS OF EMAIL MARKETING:
You can’t beat your competitors in an overnight battle. First, you have to figure out a plan of action for your email marketing.
- Does your audience prefer text, visuals, or videos?
- Define a unique selling proposition (USP)
- What would they miss out if they stopped coming on to you?
Now, the question is how to create a good emailer.
THE FIRST IMPRESSION IS THE LAST
For starters, the subject line is the most important aspect of your email marketing. It’s like a preview you gave to the customer about your offering. The last thing you want is to be dumped in junk mail.
So you have finally worked on creating a creative subject line. Keep up the pace you are clearly ahead of your competitors. I would like to congratulate you for successfully making your first impression on customers.
BREAK THE PATTERN
Differentiate yourself from everyone else out there. Don’t stop once they have become your customers, but try to go the extra mile to surprise customers by sending them a personalized e-mailer. And don’t forget to add their name in the response.
What I’m saying here is to treat people like people and not just a target number to achieve.
Get involved, and share tips and useful content to expand reach and traffic to the website. Once you’re done with it; you’ll become a trusted source for the content and ultimately, gain the trust of the consumer. Through this process, you can establish yourself as an industry thought leader.
But this is not enough!
Finally, the most important thing is to avoid writing lengthy mailers as people are extremely busy with their work and have little time for themselves. Do you think they will spend their valuable time reading a long mailer sent by the marketing team of a brand?
Keep it simple and short by avoiding long paragraphs in emails.
Now, you know the basics of email marketing. Take a quick look at our ultimate guide to growing sales online:
5 EASY EMAIL MARKETING TIPS FOR ONLINE BUSINESSES:
- THINK AHEAD
A great way to boost sales is to develop content in advance and send a preview of the upcoming products in stores. This will help you beat competitors when the big day finally arrives.
- LIMITED PERIOD OFFERS
Create urgency for customers, in order to compete better. Time constraint offers doubles the sales opportunity and knocks out the competitor’s email marketing campaigns.
- SHORTER IS BETTER
As I said earlier, keep email messages short and simple to engage customers during the holiday season.
The easiest way to add value to an email marketing campaign is to offer free gifts to your loyal email subscribers.
- GIFT COUPONS
Offering coupons and discounts increases sales.