13 Must-Have WordPress Plugins Recommended by Marketing Experts

13 Must-Have WordPress Plugins Recommended by Marketing Experts

According to statistics, around 75 million sites use WordPress.

Many users of WordPress are business owners who often ask us for plugin suggestions to build a more functional sustainable site. Having the right set of tools can help you take your business to the next level. In this article, we have included 13 must-have WordPress plugins that can help improve your site performance.

Here are the Top 13 Must-Have Plugins for Business Owners

1. AKISMET – THE ANTI-SPAM PLUGIN

Spam comments can easily harm the reputation of your site, so guarding against spam is important. Akismet is a popular plugin to filter out spam comments on WordPress sites. It helps you remove spam before it goes live. Just like germs killed by anti-germs spray, before they even try to enter your house.

A lot of comments that were flagged as spam or unmarked by the site administrator will be highlighted. 

AKISMET – THE ANTI-SPAM PLUGIN

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2. GOOGLE ANALYTICS – THE DATA PLUGIN

This plugin allows users to see statistics for their site, right from the WordPress admin dashboard.  Quickly view the site’s performance and statistics in real-time to make improvements to your site. You can keep track of traffic, average visits, duration, top-performing articles, bounce rate, and much more.

This plugin brings the data to moderators for easier access to information and to manage site activity. 

GOOGLE ANALYTICS

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3. YOAST SEO – THE SEO PLUGIN

Yoast SEO plugin ensures your site gets more traffic from search engines; it helps you understand the basics of search engine optimization (SEO) and guide you to optimize your site’s searchability.

It checks your pages and provides information to optimize your content to drive site traffic. You are also able to edit the Metadata and Meta description shown in search engine results.

YOAST SEO

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4. GOOGLE XML SITEMAPS

This plugin automatically creates an XML sitemap that allows search engines like Bing, Yahoo, Google, etc. to crawl and better index your site or blog, thus retrieving the results more efficiently.

GOOGLE XML SITEMAPS

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5. CONTACT FORM 7

It’s a simple and handy plugin for creating multiple contact forms on your site.

No need for CSS coding, you can customize the look and email contents of the form easily. In addition, Contact Form 7 is compatible with Ajax-powered submitting, CAPTCHA, Akismet spam filtering!

CONTACT FORM 7

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6. BROKEN LINK CHECKER

Broken links can have a negative impact on visitors, they possibly never return again to your site. It’s also a difficult task to check every single link yourself, use a plugin to fix them immediately.

Broken Link Checker surveys your site to detect broken links, sends notifications to the site administrator, and keeps your site on track at all times.

BROKEN LINK CHECKER

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7. BACKUP BUDDY – Database and File Backup Plugin

BackupBuddy is the most reliable and easiest way to backup, restore, and migrate your WordPress sites with ease.

In the case of a hardware failure or an attack on your host’s servers, a reliable backup system will restore entire site data including your valuable customer data.  You can migrate from one domain or server to another in a few clicks.

BACKUP BUDDY

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8. W3 TOTAL CACHE – Caching Plugin

The W3 Total Cache plugin allows you to serve compressed and cached files to your visitors. This reduces the page loading time and the website becomes faster.

Faster websites rank higher on Google, which means more visitors to your business website and more conversions.

W3 TOTAL CACHE

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 9. SMUSH IMAGE COMPRESSION & OPTIMIZATION 

Your website speed is affected by the high-resolution images you put on your site. This plugin automatically compresses images without losing the quality. Thus, it speeds up the page load time and provides a better user experience.

SMUSH IMAGE COMPRESSION & OPTIMIZATION

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10. WOOCOMMERCE

WooCommerce is the best plugin to create and run an e-commerce store with WP

It is a user-friendly and powerful tool to sell anything on the web. The many other plugins and companies that support the plugin add a lot to its popularity. 

WOOCOMMERCE

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11. SOLILOQUY

This plugin allows you to display your featured content, products, and announcements in beautiful responsive sliders on your WordPress site. 

SOLILOQUY

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12. EASIFY SERVER WOO-COMMERCE

You can easily send invoices to clients, receive payments, and manage your finances with this cloud-based accounting software.

EASIFY SERVER WOO COMMERCE

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13.  JETPACK

There’s a lot that goes into managing your WordPress site. Jetpack offers a suite of powerful features like enhanced security, traffic growth and insights tools, spam-free comments, social sharing, image optimizer, plenty of content tools, visitor engagement features, and much more.

JETPACK

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WRAPPING UP

Avoid the most common mistake of choosing the wrong ones or installing too many plugins, which can drop in speed of the site.

These top 13 plugins serve a variety of functions and help you improve your visitor experience.

Do you use any of these plugins? What are your favorite plugins? Leave a comment.

What do you think?

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Written by Ved Prakesh

I'm a creative problem solver, always trying to find the most interactive and engaging way for a brand to communicate with their audience. I’m addicted to tea and love doing photography when I’m free from my work.

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